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Etudesk digital learning

This Mastercard Foundation project is gathering 3 online trainings that I designed for Education professionals to guide them through the digitalization of their curricula. 

Stakeholders

Etudesk

Investisseurs & Partenaires /

Mastercard Foundation

>20 Universities 


Audience

Education professionals such as Teachers, Department Directors etc. (between 10 to 20 learners per session)

Responsibilities

Instructional Design, Storyboarding, Visual Design, Mockups, eLearning Development, Training delivery, Evaluation, LMS. 
 

Tools

ADDIE design model, Bloom’s Taxonomy, ABCD design, J Phillips’ ROI, Google suite, Power Point, SAM, Adult learning principles

The problem 

The Etudesk and Investisseurs & Partenaires (for Mastercard Foundation) teams were working on digital learning development with more than 20 Universities in Cote d'Ivoire, Ghana and Senegal. In a short timing of deliverables requested by the stakeholders of the project, the team needed to design and develop an online training about the Digital Learning basics. The learners are teachers and Education professionals with a lot of interrogations and concerns about how digital learning might impact negatively on their current activity in "traditional teaching". First, the deliverable is aimed for 5 schools joining the program but also aims to be redeployed on larger scales. The clients financing the project are Investisseurs & Partenaires and the Mastercard Foundation. They needed an instructional designer to lead the learning experience design to get their investment results met.

The solution

Etudesk is a West African digital education pioneer. The company is specialized in Instructional Design and Digital Learning project development, they also developed an LMS adapted to local digital realities. I work as the Learning experience designer (LXD) and Subject matter expert (SME) and Facilitator for this project. I decided along with the project requirements to design an online training for virtual classes. Then I suggested to implement the trainings into the LMS by adjusting the content into self paced courses. Taking into account the short timeline and project needs I decided to apply an instructional approach to analyze, design, development and implementation. 

My process

For this project, the needs were gathered into one project document : the digital maturity report. Indeed, I also collaborated with a project manager to strengthen the project milestones, surveys to collect data about the targeted learners and institutions' digital maturity levels. The goal of the maturity report is to generate an assistance plan from the data results. Once I analyzed the report, make suggestions about learning experience and project success components, my role was (1) to design the training based on learning goals and (2) facilitate the training through virtual classes : 

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(1) In order to design the training I mostly worked through rapid learning method, I made a prototype following rapid design methods : created from scratch the whole content, planned feedback and mock up sessions with the Etudesk team to add inputs, content reading, quality assurance check, typo and design feedback, and then a simulation session where they played the learners during a virtual class;

(2) Then it was the time to air a beta version to the targeted audience before the alpha version based on their feedback. 

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Text-based storyboard 

The stakeholders and Etudesk agreed on the creation of 3 online trainings. As a LXD I created, edited and developped the content. I used existing references existing within the Etudesk platform.  The challenges were:

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  • gathering relevant data to be close to the reality;

  • script 6 modules per training according to learning goals and activities

  • selecting online accessible content both in English and French;

  • standardize the content as requested while keeping pivotable delivery according to the digital maturity of the adult learners.

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The learners were mostly Professors, Education professionals (Directors, Technical Managers, Research assistants, HR etc). This is why I used a scenario-based and learner-centered approach. In the script, I chose to develop a fictional character which journey was to:

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  • discover the basics of instructional design (vocabulary, concepts, methods etc);

  • collaborate on digital project management tools to deploy adapted digitalization strategies;

  • focus on activities via virtual zoom interactive and participative tools.

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The tone selected was third person, friendly yet professional and concise. The storyboard included notes for feedback, images, colors used, organization of slides. 

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Visual Mockups  

As I can be the SME on that topic, in order to follow an efficient SAM-based iterative process, I decided to compile visual mock-ups and script for the first feedback mockup with the Etudesk team. 

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This part was a starter for prototyping, as we had to be fast enough for the client' stakeholder. 

Below, is the second part of prototyping which consisted of iterative imporvements before the gold version, ie the one validated for the first launch. 

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Prototype & full development 

 

These videos are short previews of the result after prototyping  then developping two of  the online trainings content.

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Takeaways

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This content design and developpment is part of a larger learning experience design that I worked on with the clients and the internal team. The main outcomes I would like to share are: 

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  • I love working with Education professional based in Ghana, Cote d'Ivoire and Senegal because it strongly challenges the corporate approach of instructional design

  • The digital maturity levels of the learners, depending on the institutions, and their own approaches and goals lead me to believe that the more personalized, the better

  • It implies being able to share standardized process, revamped with feedback then deploy and adjust by staying close to the Institution team and tangible digitalization challenges

  • Using simplified content and concise tone is always great but with high educated adults, it is really important to mobilise adult learning principles

  • Engaging with the learners on activities, interactive practices is necessary to guarantee a strong experience online

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